VISUAL IDENTITY / LOGOTYPE / ORIGINAL FONT DESIGN

Fully chinese-oriented company ShangKe asked No Body to develop a tradition-inspired contemporary brand image conveying their stability, reliability and professionalism. The result is a solid mark reminding chinese stamp tradition and inspiring both a solid tall building and urban development through the map-like design of the chinese characters. For the pinyin version of the name, a font was created in its continuity for Shangke’s sole use in internal and external communication.