VISUAL IDENTITY / LOGOTYPE / KEY VISUAL / BRANDING ELEMENTS / WEBSITE DESIGN

To reflect the knowledge and the passionate, educational, ethical professionalism in which the guides are offering a unique experience of nature, we created a name using the polysemic sens, meaning at the same time sense (of sight/beauty etc), meaning and direction/way giving in the end “The water flow/sense/direction”.
To convey a simple and reassuring “all you have to do is follow me”,
a functional wayfinding sign was designed as a basis for the visual identity, smoothened by the generous proportion given to photographs of magnificent scenery.